YouTube Creator Day & Partner Day 2023
2023 | Jakarta, ID
PROJECT
RATIONALE
YouTube Indonesia requested an installation to guide guests through the various activities at Partner Day & Creator Day 2023.
Our primary focus in the installation design was on creating a well-structured path and way-finding system, providing orientation cues for guests to seamlessly navigate and experience each activity. Furthermore, we seamlessly integrated YouTube’s simple and approachable brand identity into the design, incorporating clean and playful shapes.
PROJECT TIMELINE
22 days
PROJECT SCOPE
Concept, Layout Plan, 3D Design, Production, and Installation
LOCATION
Jakarta, Indonesia
Throughout the design phase, challenges emerged in aligning the key visual concept provided by the Big Tree team with YouTube’s brand identity.
These challenges were successfully addressed by incorporating both the key visual colors and YouTube’s brand colors, ensuring a cohesive and harmonious visual representation for the installation.
Concept & Initial Design by VERSHOME
Creative Director Roni Timothy
Lead Designer Travis Tandy
Designer Rochelle Chen
Graphic Designer Jennifer Christi
Project Manager Nicole Herman
Photographer Fine Projects
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