PROJECT
RATIONALE
Unlike previous installations, this time TBB and Allglows aimed to present a fresh look by incorporating larger textures with light grey abstract patterns.
The booth still adheres to its modular concept, which is customized to fit various events and bazaars throughout Indonesia. The main challenge in this installation was how to blend the unique appearances of each sister brand into a single unified look without losing their individual characters.
PROJECT TIMELINE
61 days
PROJECT SCOPE
Concept, Layout Plan, 3D Design, Production, and Installation
LOCATION
Surabaya, Indonesia
Additionally, finding the perfect texture that matched both the designer's and the client's vision, and locating a texture artist capable of skillfully applying it to the booth, proved to be quite difficult. This was achieved through numerous trials and errors, a process VERSHOME went through with its production and finishing team.