The Bath Box
Mall Kelapa Gading
2024 | Jakarta, ID
PROJECT
RATIONALE
Conceptual and inviting, this was the main focus for this island booth for The Bath Box
Brainstormed together with TBB’s founder, the island booth was designed to be as open as possible and inclusive, allowing all customers to try the products without having to enter the area.
The booth provided a more intimate experience between people and the product, allowing them to personally try and share directly how they feel when using the product. The highlight is the island display table, where each material is meticulously chosen to stimulate people to activate their senses, starting with the textured and comfortable-to-touch ceramics, the cold yet matte faucet giving a soft impression, and the ergonomic sink feature.
PROJECT TIMELINE
61 days
PROJECT SCOPE
Concept, Layout Plan, 3D Design, Production, and Installation
LOCATION
Jakarta, Indonesia
The combination of contrasting materials, with textures and cold materials complementing each other, along with the neutral colors of the materials, gives a natural and organic impression.
Production and Installation by VERSHOME
Creative Director Roni Timothy
Lead Designer Agres Lestari
Designers Gladys Abellya, Ragnall Mayer
Project Manager Alfi
Graphic Designers Rizaldi Putra, Restia Ayulina
Photo by Fine Projects
Other Projects
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Outdoor Booth
25th Biscuit Orang Tua
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