SOMETHINC
Complexion
2023 | Jakarta, ID
PROJECT
RATIONALE
In line with SOMETHINC’s new product launch campaign for the Tinted Sunscreen COPY PASTE, we have been tasked with creating a booth to showcase and introduce the product to raise awareness.
To attract visitors’ attention and highlight the brand’s existing purple color identity, we designed the booth with a visually striking element – we created a dummy of the product. We made it as if it was pouring its content over the ceiling, infusing a fresh color into the space.
PROJECT TIMELINE
55 days
PROJECT SCOPE
Concept, Layout Plan, 3D Design, Production, and Installation
LOCATION
Jakarta, Indonesia
Inside the booth, we implemented a wall display shaped like the product’s bottle to introduce the packaging. Additionally, a well-placed mirror allows visitors to try on the products. Beyond showcasing the packaging, we incorporated an innovative installation – a padded wall above the partition, presenting the 12 different shades of the product. The layered ceiling mimics the product’s texture, softness, and lightweight feel on the skin
Production and Installation by VERSHOME
Creative Director Roni Timothy
Lead Designer Agres Lestari
Designer Gladys Abellya
Project Managers Deny Timothy
Graphic Designers Rizaldi Putra
Photo by Tristan Salim
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