Nadfaskin

2022 | Jakarta, ID

PROJECT

RATIONALE

Nadfaskin goes all-out with their Carnival theme on September 2022’s outdoor music festival Social Chic

The visitors are encouraged to join in the fun with many activities and games provided such as the Shocking Buzz-Wire game and Ring Toss.

Did you join in the fun with Nadfaskin? Did you win all of their prizes for the high scorer?

PROJECT TIMELINE

34 days

PROJECT SCOPE

Concept, Layout Plan, 3D Design, Production, and Installation

LOCATION

Jakarta, Indonesia

Our challenge for this installation is to ensure the size of the provided sarnafil tent from the event organizer matches our design down to every last detail. We put emphasis on the combination of pastel colors to give the booth a modern carnival look. On top of that, we created custom-made moving marquee lights to capture the attention of the event-goers. Through this concept, we wanted to portray the joys of attending an outdoor music festival in an open space to elevate the shopping experience so the Nadfaskin team can introduce their products and promote their brands further.

For the interactive element of this booth, Vershome team worked together with VOC team to create a shocking experience for the visitors. VOC created a buzz-wire game where the visitors have to tread a metal rod through Nadfaskin logo-shaped metal carefully because when they slipped and touched the Nadfaskin logo with their rod, the rod would vibrate suddenly “shocking” them. Most of them screamed comically, adding to the overall fun experience of the carnival. This one-of-a-kind interactive game is met with enthusiasm from Nadfaskin, as the team themselves guided the visitors to test their dexterity and laughed along as countless participants get shocked. We hope that this Buzzwire would be the signature interactive activity of Nadfaskin’s booths in the future.