MAMITOKO
Gafoy Kelapa Gading
2024 | Jakarta, ID
PROJECT
RATIONALE
This year, MAMITOKO opened its second dine-in store at Gafoy, Mall Kelapa Gading. The design concept aims to evoke a sense of comfort and a feeling of being at home, with a touch of florals artwork & MAMITOKO’s signature green.
Transitioning from the monochrome neo-classic style of the first Mamitoko dine-in place to a neo-classic and contemporary style posed a challenge in itself. To make the design stand out, we used huge floral wallpapers with touches of brick ornaments in several places. Grey marble countertops with green mosaic tiles complemented by gold accents also add to the overall look.
PROJECT TIMELINE
30 days
PROJECT SCOPE
Concept, Layout Plan, 3D Design, and Supervision
LOCATION
Jakarta, Indonesia
For lighting, we relied on natural daylight, and for nighttime, we utilized cleverly placed LED lighting for the display shelf alongside the illuminated Mamitoko logo and a touch of custom-made rattan hanging lamps in MAMITOKO’s signature color.
Creative Director Roni Timothy
Designers Travis Tandy, Irfan Hardiansyah,
Devany Liora, Jhonnatan Wensen
Project Manager Nicole Herman
Graphic Designer Jennifer Christi
Production by SAM Production
Photo by Fine Projects
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2022
Outdoor Booth
25th Biscuit Orang Tua
2020
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