Mamitoko Dine-in Cipete

Mamitoko Dine-in Cipete

2023 | Jakarta, ID

PROJECT

RATIONALE

Mamitoko Dine-in is located at Jl. Cipete Raya no. 16, South Jakarta.

It introduces a new concept for dessert enthusiasts, featuring a homey theme that proudly presents 'a mother’s love in every bite'.

PROJECT TIMELINE

120 days

PROJECT SCOPE

Concept, Layout Plan, 3D Design, Production, and Installation

LOCATION

Jakarta, Indonesia

In 2021, the Vershome team gave the Mamitoko store facade in Cipete a fresh look. During this period, the store catered to customers with a take-away concept.

That same year, Mrs. Desiree Tarigan dreamt of owning a dessert shop that could warmly welcome guests to savor her dessert creations.

Her dream came true in 2023, and she once again collaborated with Vershome team to bring the first-ever Mamitoko Dine-in concept to life.

She actively supervised and made significant contributions throughout the process, beginning from ideation and layout planning, to 3D design visualization, and interior production.

The most significant challenge of this project was the conversion of the outdoor foyer area into an indoor dessert shop with a low-ceiling construction.

This demanded intense coordination with the civil engineering team to ensure that the purchasing flow at Mamitoko Dine-in aligned with the internal Mamitoko team's expectations.

In terms of store decoration, the Vershome design team incorporated Mrs. Desiree's paintings on the dessert shop walls, maintaining harmony between live painting and the interior design.