Harlette
2022 | Jakarta, ID
PROJECT
RATIONALE
The Blue Kitchen is the main theme for Harlette’s booth on JakartaxBeauty in July 2022.
On this project, Vershome team helped Harlette in the brainstorming session in order to find out which kitchen from the different eras would best represent the concept. The creative process is led directly by Harlette’s founder, Valencia Nathania
PROJECT TIMELINE
45 days
PROJECT SCOPE
Concept, Layout Plan, 3D Design, Production, and Installation
LOCATION
Jakarta, Indonesia
Inspired by how Harlette positions itself as the skinfood to have, we felt that the theme “The Blue Kitchen” is appropriate.
The set is made to be modern and every corner is as aesthetically pleasing as possible.
We split the whole booth into 3 main areas:
The display area is meant to introduce the correct steps to use Harlette’s products and to house the center table display.
The cashier and stock area to be used by Harlette’s team is designed to look like a pantry rack, and finally, the customer area to give the visitors a pleasant experience while visiting the booth with a lot of photo spots, and interactive coin drop walls to engage with the customer.
The center table display is designed to be dynamic, the main body of the top table is cleverly made to mimic a mini pool filled with real water 2cm deep.
The products then are placed on top of a clear acrylic stand to give the illusion of floating on the water.
To further elevate the concept, Vershome together with VOC developed a custom-made animated lighting system underneath the still water to make it as if the water is colorful and moving in a wave-like pattern, giving a brand new experience in viewing a product
Production and Installation by VERSHOME
Creative Director Roni Timothy
Designer Roni Timothy
Project Manager Nicole Herman
Graphic Designer Jennifer Christi
Photographer Andrew Dre
Photo Editor Oren Wahyudi, Jennifer Christi
Videographer and Video Editor Andrew Dre
Other Projects
Pintu
2022
Outdoor Booth
25th Biscuit Orang Tua
2020
Photo Corner
