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PROJECT
RATIONALE
Significant Unseen: the theme of this art installation collaboration between Locus and Fine Counsel for their joint product launching event.
The intended output for the designated photo area is the blur effect where visitors can recreate the same photo from the official collaboration photoshoot.
PROJECT TIMELINE
50 days
PROJECT SCOPE
Concept, Layout Plan, 3D Design, Production, and Installation
LOCATION
Jakarta, Indonesia
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As the theme suggests, the photo output is a softly blurred outline of the visitor. Therefore, it fell upon us to figure out how to do it in a brightly lit area by experimenting with different materials and the optimal distance between the lightbox and the screen.
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Production and Installation by VERSHOME
Creative Director Roni Timothy
Lead Designer Shania Jessy
Project Manager Reynaldi Ricardo
Graphic Designer Dewi Sakaji Sunartio
Concept Tech Development VOC Studio, Anthony Steven, Travis Tandy
Photographer Fine Projects
Photo Editor Fine Project, Jennifer Christi
Videographer and Video Editor Andrew Dre
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