ESQA JXB | Vershome

ESQA

2022 | Jakarta and Medan, ID

PROJECT

RATIONALE

Throughout years of working together, Vershome as ESQA’s booth designer is faced with the challenge of how to continuously reinvent the concepts while maintaining the same glamorous branding that is iconic, memorable, and uniquely ESQA.

So this time, like always after several discussions with ESQA’s team, the idea for “ESQA Glam Station”: a make-shift station where a lot of #ESQAddicts can reconnect again after a long pandemic period.

PROJECT TIMELINE

31 days

PROJECT SCOPE

Concept, Layout Plan, 3D Design, Production, and Installation

LOCATION

Jakarta, Indonesia

ESQA Jakarta X Beauty 2022
at JCC Senayan, Jakarta

One thing about working together with ESQA’s team is that they are a bunch of fun people who know exactly what it is that they want so that makes our job as a designer much much easier due to the clear briefing and lightning-fast response time and decision-making process. Furthermore, ESQA’s team is a particularly detailed client that always challenges us to pay attention even to the smallest things.

Layouting strategies, such as separating the flow of paying customers, private areas

for ESQA’s team, storage, and a designated area for photo taking and

demonstrations are the highlights of “ESQA Glam Station” booth at the very

crowded Jakarta x Beauty.

We experienced and learned a lot about layout strategies and how to design them

to reach the maximum potential of the brand itself.

ESQA booth is made modular to get design derivatives in designing this project. Booth size 36m2 changed to size 18m2 with the appearance of ESQA Glam Station which is the theme for the ESQA booth in 2022. This modular booth design is our priority in designing to prioritize sustainable design, a form of care for the environment from the Vershome creative team by not disposing of production waste within a certain period of time short one.