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PROJECT
RATIONALE
Introducing ESQA's booth
at Surabaya x Beauty 2023.
The booth was first conceptualized by the ESQA team, and then we reanalyzed and perfected the details before managing everything from the production to the installation phase.
The high ceiling and spacious layout allow customers to comfortably enjoy the full booth experience.
PROJECT TIMELINE
28 days
PROJECT SCOPE
Concept, Layout Plan, 3D Design, Production, and Installation
LOCATION
Surabaya, Indonesia
The highlight of the installation is a blend of plated rose gold and padded velvet fabrics, evoking the modern, elegant, and glamorous essence of ESQA Cosmetics. And finally, the finishing touch: 3D giant products, which showcase their newly launched skincare products at that time.
Concept & Initial Design by ESQA Team
Production and Installation by VERSHOME
Creative Director Roni Timothy
Designer Gladys Abellya
Project Manager Deny Timothy
Graphic Designer Rizaldi Putra, Jennifer Christi
Photographer Pieter Kurniawan
Photo Editor Pieter Kurniawan
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