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PROJECT
RATIONALE
In 2023, ESQA Creative focused on developing futuristic spaceship-like looks for their stores and booths.
Amongst many of the renditions, the one at SxB was our take on their core visual concept.
PROJECT TIMELINE
28 days
PROJECT SCOPE
Concept, Layout Plan, 3D Design, Production, and Installation
LOCATION
Surabaya, Indonesia
Efficiently using spaces in the tunnel shapes for display, storage, and the cashier area helped manage the crowd flow. #ESQAddicted
Production and Installation by VERSHOME
Concept and Initial design by ESQA Team
Creative Director Roni Timothy
Designer Gladys Abellya
Project Managers Deny Timothy
Graphic Designers Rizaldi Putra
Photo by Pieter Kurniawan
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