Emina
2023 | Jakarta, ID
PROJECT
RATIONALE
Emina's signature catchphrase has always been "Beauty Bestie."
This time, we were entrusted with designing a brand booth specifically for teenagers at JakartaxBeauty 2023. The aim of creating this design is to ensure that people leave this booth with a positive first impression
PROJECT TIMELINE
39 days
PROJECT SCOPE
Concept, Layout Plan, 3D Design, Production, and Installation
LOCATION
Jakarta, Indonesia
The booth features colorful translucent acrylic elements with
a scientific laboratory theme, giving it a distinctive look.
Emina's trademark colors and characteristic vibrant and vivid supporting colors served as primary references in this booth design.
A unique component of this booth, setting it apart from others, is the Interactive Mirror by VOC Studio. This mirror displays different gradient colors from all Emina items and has become a focal point, capturing visitors' attention.
Concept & Initial Design by VERSHOME
Creative Director Roni Timothy
Lead Designer Travis Trandy
Designer Irfan Hardiansyah, Devany Liora
Graphic Designer Jennifer Christi
Project Manager Nicole Herman
Technology Installation VOC Studio
Photographer Tristan Salim
Other Projects
Pintu
2022
Outdoor Booth
25th Biscuit Orang Tua
2020
Photo Corner
