PROJECT
RATIONALE
The core concept for the first-ever ADLV store in Indonesia is their slogan - "Climax of Youth."
We explored the concept and came up with
"The Playground" as our theme.
We wanted to showcase youthful, brave, and free creativity by using unconventional materials and shapes. The product display area was cleverly designed to resemble ordinary playground items such as monkey bars, a rock climbing area, a see-saw, and other features.
PROJECT TIMELINE
45 days
PROJECT SCOPE
Concept, Layout Plan, 3D Design, Production, and Installation
LOCATION
Jakarta, Indonesia
To further elevate the appearance, we integrated some modern technology to capture visitors' attention and provide them with a fresh shopping experience, including a rotating mirror, interactive animated LED bars, and a dino egg that can make sounds and playful movements whenever people pass by it.
The end result is something we proudly call "Aesthetically Abandoned."